Clear powerful design
Funk & Feng has an extensive background in design and the visual arts, having created magazines, annual reports, corporate communications as well as brand identities and logos for large and small businesses. Often our work extends into the built environment with signage and office/shop layout and colour.

Design combined with feng shui gives you a better chance of getting it right first time. It also gives you a set of parameters for choosing names and colours. Funk & Feng has helped with the naming of major Australian brands and has designed for a large range of industries, including: finance, banking, FMCG, fashion, architectural and interiors practices.

What’s in a brand name?
It’s easy to spend a lot of money promoting a new brand name, so it’s worth checking the feng shui of the name before taking the plunge, or if you’re already committed than it can be helpful to know if there’s any possible weaknesses that need to be addressed or ways your name or logo can be strengthened.

Usually the feng shui of a name is determined by the number of characters in the name. The logo is affected by colour, shape and any symbols in the name that may have a positive or negative effect. For example the ‘.’ in One.tel was very bad for the name as it acted as a break in the middle of the name, similarly the ()’s used in (HIH) metaphorically put HIH in the red, as brackets are used in accounting to denote negative numbers or signify debt.

When we look at your brand name we’re really looking to see whether the name is in alignment with the industry that it will operate in, so a name that has perfect feng shui for a car company could be terrible feng shui if it was to be used in a banking environment, because the two different industries are ruled by opposing elements.

Online folio: click images to explore

Logos

Books

Magazines

Annual Reports

Retail